Innovative Credit Decisioning Tools.
As Dun and Bradstreet's legacy business credit tools faced greater attrition rates, lower renewals and competitors with lower pricing tiers, we worked to rejuvenate their tools by incorporating a responsive web design and new feature sets. We created a series of wireframes and prototypes which were used to conduct customer research and inquire about the willingness to upgrade their subscriptions; this also informed a revamped product line with new offerings.
The previous version of Dun and Bradstreet's credit platform was dated and lacked prevalent web software functionality, such as predictive search, integrated APIs from third parties and an aggregate view of all credit risk that could be sorted or filtered by firmagraphics, geography and industry.
By gathering business and technology requirements early and coupled with customer feedback, we were able to rapidly iterate on new solutions and concepts, with little impact on overall project scope. The end product added an automated credit decisioning tool, as well as a substantial lift to the revenue line of the Dun and Bradstreet North American Credit business and completely modernized the UI and overall user experience.