The largest social network for investors and traders
Stocktwits is the largest social network for investors and traders. With over 3 million members, the audience is highly engaged and constantly commenting about the markets or their favorite stocks.
A dated design system that would not scale to the audience was a major problem for the platform. Inconsistencies between mobile apps, including iconography, typography, and color systems were a major hurdle in updates and releases.
We updated the iOS and Android apps, conducting user interviews and analysis to inform management on best direction for overall user experience, while boosting revenue for subscription and advertising to over ~$1mm. A custom design system allowed for more frequent releases and new features, such as dark mode and Plus.